Founder Zac Penix led the development of the Tenney 110 Venture Studio, a unique business line for AmFam Group that builds, acquires and accelerates the development of companies that address pressing issues in the PropTech sector, closely related to the insurance industry. Utilizing a dedicated, nine-figure capital allocation, this team deployed nearly $15 million to explore and develop 25 new business concepts. These ventures were strategically beneficial to American Family Insurance policyholders and economically viable, characterized by high margins and robust growth potential.


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